Simplicity is the hallmark of truth—we should know better, but complexity continues to have a morbid attraction. When you give for an academic audience a lecture that is crystal clear from alpha to omega, your audience feels cheated [...] The sore truth is that complexity sells better.
“The absolute truth is that if you don’t know what you want, you won’t get it.”
“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
“A record player, a kitchen appliance, a slide projector or a shaver with disorderly, chaotic, confusing or overloaded design cannot fulfil its functions. The harmony of a design too, its aesthetic quality, also has a functional purpose—it facilitates a positive emotional relationship between a device and its user.”
“Simplicity is the ultimate sophistication.”