The Quotation IndexThe trusted reference for quotations and the sources behind them
Tag Tag Braun
Functionally oriented design of this kind has always been strongly influenced by technological development, and will continue to be so in the future. The Braun pocket radios that we designed at the end of the 1950s would not have been possible without the new transistor technology at the time. Transistors were not only far smaller than valves, they also required much less power. That meant that for the first time it was possible to make a radio receiver that you could literally put in your pocket.
Dieter Rams Less but better · 1995

Quotes

“Colour was always used extremely sparingly [in Braun hi-fi appliances] and then only to provide information.”

Dieter Rams · Less but better, 1995 · Primary source

“The Braun design department was always involved in self-initiated design studies alongside the usual daily workload. I believe that it is very important for designers to have the creative space to develop and refine their own ideas. Most of our studies never went into production—for various reasons—but they often gave important impulses to product development and our regular design work.”

Dieter Rams · Less but better, 1995 · Primary source

Authors

German industrial designer · 1932
Dieter Rams

German industrial designer who shaped Braun products and articulated influential principles for functional, restrained design.

View author·Explore 9 quotes

Works

Dieter Rams · 1995
Less but better

An account of Dieter Rams’s design principles, methods and ethics, centred on simplicity, usefulness, durability and responsible product design.

Read summary·Explore 8 quotes

Related Tags

Technological change 12 Experimentation 9 Product design 8 Product development 3 Ten Principles for Good Design 2 Design ethics 2 Less, but better 2 Vitsœ 2 Transistor technology 1 Miniaturisation 1 Colour coding 1 Visual hierarchy 1 Functional aesthetics 1 Design research 1 Creative autonomy 1 Industrial designer 1 606 Universal Shelving System 1