Quotation Business Enterprise
I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
Steve Jobs Smithsonian Oral and Video Histories: Steve Jobs · 1995

Jobs argues that perseverance is one of the main factors separating entrepreneurs who eventually succeed from those who do not. His point is not that persistence guarantees a good outcome, but that building a business often involves sustained uncertainty, setbacks and periods in which progress is difficult to see. Continuing through those conditions can therefore become an important practical advantage.

The quote also reflects the demands placed on founders over time. Ideas may need repeated revision, products can fail, funding can be uncertain and markets may respond slowly. In that setting, persistence allows an entrepreneur to keep learning, adapting and acting when others might stop. Jobs presents perseverance as a major part of entrepreneurial success, while implicitly leaving room for other factors such as judgement, timing, resources and opportunity. The emphasis is on endurance as a characteristic that can materially affect whether an enterprise survives long enough to succeed.

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