Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.
Jobs argues that important life choices sometimes require confidence in personal judgement even when the outcome is uncertain. By referring to the “heart and intuition”, he points to forms of understanding that may not be fully expressed through deliberate reasoning alone, such as persistent interests, values and a sense of personal direction.
The emphasis on courage recognises that following these signals can involve risk, particularly when they conflict with established expectations or conventional career paths. Jobs presents intuition as a way of identifying what a person genuinely wants to pursue rather than simply adopting ambitions defined by others. The quotation does not suggest that instinct should replace evidence or careful thought in every decision. Instead, it highlights the role of self-knowledge when choices concern identity, purpose and long-term direction, where certainty is often unavailable and personal commitment can be especially important.
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Steve Jobs
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