Would you live with ease, do what you ought, and not what you please.
Franklin contrasts duty with immediate desire. Doing what one “ought” to do may require effort or restraint in the present, while simply doing what is pleasing can allow responsibilities to accumulate. The apparent paradox is that discipline, although demanding at first, may ultimately make life easier by preventing avoidable problems.
The saying does not suggest that pleasure is inherently wrong or that personal wishes should always be ignored. Its broader point concerns priorities. Obligations that are repeatedly postponed can create greater inconvenience, anxiety or difficulty later. Franklin therefore presents self-discipline as a practical means of securing greater freedom and ease over time: attending to necessary duties first can leave fewer unresolved burdens to interfere with future choices.