Those who will not be counselled, cannot be helped.
Franklin argues that advice can only be useful when the person receiving it is willing to consider it. Others may offer experience, warnings or practical guidance, but they cannot force someone to learn from that information. A refusal to listen can therefore limit the effectiveness of outside help.
The maxim does not mean that every piece of advice should be accepted. Counsel can be mistaken, unsuitable or poorly informed, and good judgement includes deciding which guidance is worth following. Franklin’s broader point concerns openness rather than obedience: a person who rejects all correction or assistance removes an important route to improvement. Help is most effective when it is matched by a willingness to reflect, reconsider and act on sound advice.