Franklin observes that a person who has already done someone a favour may become more willing to help that person again. The idea reverses the more obvious expectation that people are especially inclined towards those who have helped them. By choosing to assist another person, the benefactor may begin to regard that person more favourably and see the relationship as worth maintaining.

The saying describes a tendency rather than a universal rule. People may refuse further requests, and motives for helping vary according to circumstances, relationships and expectations. Franklin’s broader point is that social bonds can be strengthened not only by receiving kindness but also by giving it. A small act of assistance may therefore create a basis for further cooperation by changing how the person providing the favour understands the relationship.