No loss should hit us which can be avoided with constant care.
“Constant care from everyone, in matters great and small and always, is a necessary condition for the company’s success.”
A private letter of guidance from A.P. Møller to his son on running the family shipping business with foresight and diligence.
A letter to the management of the Lindø shipyard, applying the principle of "rettidig omhu" (constant care) as a standard for running the new yard.