How Does the End Begin?

By Scott Galloway · 2025

An examination of US dependence on artificial intelligence investment, considering market concentration, speculative valuations and potential white-collar job losses.

Galloway argues that the US economy has become vulnerable through its dependence on artificial intelligence investment and a small group of technology companies. He outlines two possible outcomes: disappointing returns could cause share prices to fall, while successful automation could displace large numbers of white-collar workers. Either could weaken consumer spending and economic stability.

Comparing the AI boom with railway speculation and the dot-com bubble, he examines investment levels, corporate earnings expectations and financial links between companies. He questions whether circular financing arrangements, in which companies fund customers that purchase their products, obscure underlying demand. He notes that the timing of any market reversal remains uncertain.

The essay also argues that rising markets can distract from political abuses and widening inequality. Galloway concludes that dependence on wealthy consumers and a handful of companies leaves the economy exposed to changing expectations, weaker business adoption or competition from China.

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