Succeeding presents John T. Reed’s approach to achievement in work and personal life. Its central argument is that people should understand their abilities, temperament and preferences before choosing goals, a career or a spouse. Reed recommends finding circumstances that suit the individual rather than trying to meet expectations that conflict with enduring personal traits.

Drawing on his experiences in business, military service, writing and coaching, Reed discusses career selection, self-employment, working for others and financial decisions. He also considers time management, education, reputation, health and family life, linking professional choices with their consequences outside work.

The book distinguishes between characteristics Reed regards as fixed and skills or circumstances that can be changed. It advocates developing relevant expertise, assessing risk and choosing environments where performance can be measured and rewarded. Later sections address adapting to change, avoiding conflicts and translating the advice into a step-by-step programme.