You only live twice:
Once when you’re born,
Once when you look death in the face.
Bond’s haiku presents the confrontation with death as a second beginning. The first life begins with physical birth; the second begins when a person faces mortality directly and emerges with a changed understanding of existence.
The idea does not suggest literal rebirth. Instead, it treats an encounter with death as psychologically transformative. Such a moment can strip away assumptions about safety, permanence and routine, making life afterwards feel newly visible or significant.
The form also matters. Bond attempts to express the idea through haiku, using a compressed structure to connect life, death and renewal in a few lines. The quotation therefore combines a reflection on mortality with an exercise in poetic expression, suggesting that awareness of death can divide a life into a before and an after.
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Ian Fleming
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