Quotation Business Strategy
I want every product plan to try and go overboard on Internet features.
Bill Gates The Internet Tidal Wave · 1995

Gates is calling for Microsoft’s product teams to treat the Internet as a central design priority rather than an optional addition. By saying that plans should “go overboard” on Internet features, he is deliberately encouraging teams to explore the new technology aggressively, even at the risk of initially doing more than might ultimately be necessary.

The quote reflects a broader strategic response to technological disruption. Gates had concluded that the Internet could reshape software distribution, communication and competition, so he wanted that judgement translated directly into product development. The statement therefore concerns more than adding individual features: it is about aligning multiple products with a new technological direction. It can be applied to situations where an organisation decides that an emerging platform is important enough to justify a strong, coordinated shift in product priorities before its full commercial effects are known.

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