Starting out behind is sometimes an advantage. It lets those who adopt late skip steps, and avoid the mistakes of the trailblazers.
Gates argues that being an early adopter is not always an advantage. Those who arrive later can observe which technologies, methods or business models succeed and which prove costly or ineffective. By learning from the experience of pioneers, later entrants may be able to avoid unnecessary stages of development and adopt more mature approaches from the outset.
The quote highlights the strategic value of timing. Trailblazers can shape markets and gain experience, but they also bear much of the cost and uncertainty associated with experimentation. Followers may sacrifice some first-mover benefits while gaining the opportunity to learn from established evidence. In the context of technological development, this can allow countries, companies or individuals to move directly to newer systems without reproducing every intermediate step. The idea can therefore be applied to technology adoption, market entry and decisions about whether to lead innovation or wait for clearer information.